I know that fashion is a form of escapism for most of those who love it, and collectively we rarely consider the ethicalness of our favorite outfits. Luckily for us, the IOWEYOU Project is making ethical decisions for us and producing a range of individual, stylish ready to wear garments at the same time. Creative director Kavitha Parmar tags the brand as a study in the creation of a prosperity chain; an experiment addressing goods production and sales methods for the benefit of all. After learning more about how the IOWEYOU Project works I whole heartedly agree and look forward to getting a few of these Artisan made, totally unique pieces in my wardrobe. Find out more about the IOWEYOU Project HERE and HERE!