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IOU has a new look book!

I am already a huge fan of IOU and the IOU Project, and now they've released this look book that really brings to light what they're all about as well as showcasing the range quite nicely. It's not a Minkpink or Stylestalker type look book, but it's not meant to be either. Sometimes simplicity wins and gets the point across more effectively, especially when the ethos of the brand is the key message. Go IOU, I wish you success. x

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